About the Authors
A.G. LAFLEY is the former Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble. Under Lafley’s leadership, P&G sales doubled, profits quadrupled, P&G’s market value increased by more than $100 billion, and its portfolio of billion-dollar brands—such as Tide, Pampers, Olay, and Gillette—grew from ten to twenty-four as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth.
Lafley has been awarded some of the highest honors in business, including Chief Executive magazine’s CEO of the Year, the Peter G. Peterson Award for Business Statesmanship, the Edison Achievement Award for innovation, and the Warren Bennis Award for Excellence in Leadership. ...