Acknowledgments
We are deeply indebted to many fine friends, colleagues, and mentors for their work, which was instrumental to this book.
First and foremost is Jennifer Riel, who served us in numerous important capacities. She was our editor in chief, but in addition to that she managed our research and conducted the P&G executive interviews, many on her own. She also cowrote and rewrote many sections of the book. We couldn’t have produced this book without her brilliance, diligence, and colleagueship.
This book wouldn’t have been nearly as rich without the perspectives of numerous P&G executives, including former Chairman and CEO John Pepper and current Chairman and CEO Bob McDonald. Other P&G executives, past and present, who contributed in ...