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(Ray)
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26 playing with type
(Text)
6
descriptive word pairs
Words have inherent meaning, and often
multiple meanings can be inferred. A great
number of words bring pictures to mind.
Take a word pair from the list below (or
make up your own) and think about visual
connotations, not merely descriptions.
Sketch ten different ideas.
- Consider size relationships, spatial
intervals, weight, contrast, ratio,
and structure.
- Evaluate tone, texture, shape, and, in
particular, the eye movement within
each composition as you build them.
- Analyze the space and form/counterform,
figure/ground, and gestalt relationships.
Take your best thumbnail and refine
it digitally.
Take your concept and push it even further,
transforming it into a 3-D interpretation.
The materials used and texture created
will be an important component of the
second phase. Think about how the use of
real objects instead of pixels might affect
your composition.
Take a photo of the finished project.
Compare it to the 2-D solution. Is it more or
less successful? Why?
Project contributor: Becca Hirsbrunner;
Project consultant: Robert Grame
Words:
inside/outside
big/small
smooth/rough
narrow/wide
short/tall
sharp/blunt
light/dark
order/chaos
up/down
whimsical/serious
hard/soft
true/false
positive/negative
simple/complex
uniform/distinct
near/far
slow/fast
empty/full
more/less
open/closed
collect/discard
straight/crooked
tight/loose
beginning/end
dirty/clean
hollow/solid
expand/contract
connect/disconnect
shaky/firm
precise/general
abstract/concrete
private/public
If you loved this, you’ll love this!
Expressive Type, page 23
Design a clever way to express the relationships between a pair of words that have
opposing meanings.
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:26
001-041_29438.indd 26 10/24/12 2:08 PM
(Text)
letter and wordplay 27
Word pairing, 2-D
Designer: Kristi Bobo
Word pairing, 3-D
Designer: David Larsen
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:27
001-041_29438.indd 27 10/24/12 2:08 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:26
001-041_29438.indd 26 10/24/12 2:09 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:27
001-041_29438.indd 27 10/24/12 2:09 PM
26 playing with type
(Text)
6
descriptive word pairs
Words have inherent meaning, and often
multiple meanings can be inferred. A great
number of words bring pictures to mind.
Take a word pair from the list below (or
make up your own) and think about visual
connotations, not merely descriptions.
Sketch ten different ideas.
- Consider size relationships, spatial
intervals, weight, contrast, ratio,
and structure.
- Evaluate tone, texture, shape, and, in
particular, the eye movement within
each composition as you build them.
- Analyze the space and form/counterform,
figure/ground, and gestalt relationships.
Take your best thumbnail and refine
it digitally.
Take your concept and push it even further,
transforming it into a 3-D interpretation.
The materials used and texture created
will be an important component of the
second phase. Think about how the use of
real objects instead of pixels might affect
your composition.
Take a photo of the finished project.
Compare it to the 2-D solution. Is it more or
less successful? Why?
Project contributor: Becca Hirsbrunner;
Project consultant: Robert Grame
Words:
inside/outside
big/small
smooth/rough
narrow/wide
short/tall
sharp/blunt
light/dark
order/chaos
up/down
whimsical/serious
hard/soft
true/false
positive/negative
simple/complex
uniform/distinct
near/far
slow/fast
empty/full
more/less
open/closed
collect/discard
straight/crooked
tight/loose
beginning/end
dirty/clean
hollow/solid
expand/contract
connect/disconnect
shaky/firm
precise/general
abstract/concrete
private/public
If you loved this, you’ll love this!
Expressive Type, page 23
Design a clever way to express the relationships between a pair of words that have
opposing meanings.
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:26
001-041_29438.indd 26 10/24/12 2:08 PM
(Text)
letter and wordplay 27
Word pairing, 2-D
Designer: Kristi Bobo
Word pairing, 3-D
Designer: David Larsen
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:27
001-041_29438.indd 27 10/24/12 2:08 PM

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