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Playing with Type: 50 graphic experiments for exploring typographic design principles by Lara McCormick

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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:52
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:53
042-079_29438.indd 53 10/24/12 2:44 PM
52 playing with type
(Text)
15
mixing typefaces
Design a label for a jar of jam. Use existing
information from a label, or make up your
own. The label should use type as a focal
point and may include decorative elements,
if you choose. Use at least three typefaces
of different classifications: serif, san serif,
slab serif, script, hand lettering, and
decorative type.
Be sure to organize an effective hierarchy
of information with the type and create a
design that reflects the product.
Combining Typefaces
- Combine different type styles.
- Choose typefaces that have different features.
- Vary the size of the type, depending on the
information you want to emphasize.
- Mix typefaces from the same historical period or
different styles from the same family.
- Use all caps, small caps, and italics.
- A high contrast between type size and style
prevents redundancy, offers texture, and gives
each a different role.
If you loved this, you’ll love these!
All in the Family, page 50; Adding Flourishes, page 56
Must be bearded to consume this line of fruit
butters; flannel plaid optional.
Typefaces: Knockout, Baskerville, Chopin Script
Designer: Victoria Langford
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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project-based play 53
(Text)
Top: Hand-drawn illustration combined with type
gives a unified look to this series of jams.
Typefaces: Birch Std, Microsoft Sans Serif,
Ecolier Court
Designer: Allison O’Toole
Right: Hand lettering with handmade patterns
Typefaces: Clarendon, Avant Garde
Designer: Cynthia Lacolla
Far Right: Elements of typeface punctuation are
used as a pattern, and a scanned Mexican
blanket adds texture.
Typefaces: Homestead, Haymaker
Designer: Ryan Berris
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:53
042-079_29438.indd 53 10/24/12 2:43 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:52
042-079_29438.indd 52 10/24/12 2:44 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:53
042-079_29438.indd 53 10/24/12 2:44 PM
52 playing with type
(Text)
15
mixing typefaces
Design a label for a jar of jam. Use existing
information from a label, or make up your
own. The label should use type as a focal
point and may include decorative elements,
if you choose. Use at least three typefaces
of different classifications: serif, san serif,
slab serif, script, hand lettering, and
decorative type.
Be sure to organize an effective hierarchy
of information with the type and create a
design that reflects the product.
Combining Typefaces
- Combine different type styles.
- Choose typefaces that have different features.
- Vary the size of the type, depending on the
information you want to emphasize.
- Mix typefaces from the same historical period or
different styles from the same family.
- Use all caps, small caps, and italics.
- A high contrast between type size and style
prevents redundancy, offers texture, and gives
each a different role.
If you loved this, you’ll love these!
All in the Family, page 50; Adding Flourishes, page 56
Must be bearded to consume this line of fruit
butters; flannel plaid optional.
Typefaces: Knockout, Baskerville, Chopin Script
Designer: Victoria Langford
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:52
042-079_29438.indd 52 10/24/12 2:43 PM
project-based play 53
(Text)
Top: Hand-drawn illustration combined with type
gives a unified look to this series of jams.
Typefaces: Birch Std, Microsoft Sans Serif,
Ecolier Court
Designer: Allison O’Toole
Right: Hand lettering with handmade patterns
Typefaces: Clarendon, Avant Garde
Designer: Cynthia Lacolla
Far Right: Elements of typeface punctuation are
used as a pattern, and a scanned Mexican
blanket adds texture.
Typefaces: Homestead, Haymaker
Designer: Ryan Berris
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:53
042-079_29438.indd 53 10/24/12 2:43 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:54
042-079_29438.indd 54 10/24/12 2:44 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:55
042-079_29438.indd 55 10/24/12 2:44 PM
(Text)
Move on to other jars or
bottles and re-create those
labels as well.
Typefaces: Lavenderia,
Archer, Helvetica Ultra
Light, Oilcan
Designer: Linzi Clary
54 playing with type
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:54
042-079_29438.indd 54 10/24/12 2:43 PM
(Text)
project-based play 55
Typefaces: Archer,
Blanche Inline
Designer: Linzi Clary
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:55
042-079_29438.indd 55 10/24/12 2:43 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:54
042-079_29438.indd 54 10/24/12 2:44 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:55
042-079_29438.indd 55 10/24/12 2:44 PM
(Text)
Move on to other jars or
bottles and re-create those
labels as well.
Typefaces: Lavenderia,
Archer, Helvetica Ultra
Light, Oilcan
Designer: Linzi Clary
54 playing with type
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:54
042-079_29438.indd 54 10/24/12 2:43 PM
(Text)
project-based play 55
Typefaces: Archer,
Blanche Inline
Designer: Linzi Clary
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:55
042-079_29438.indd 55 10/24/12 2:43 PM

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