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Playing with Type: 50 graphic experiments for exploring typographic design principles by Lara McCormick

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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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(Text)
90 playing with type
27
3-D type
Create three-dimensional type and apply it in the environment.
If you loved this, you’ll love these!
Modular Type, page 82; Type Constructions, Part 1, page 136;
Daily Reminders, page 162
UCLA Extension Poster
Designer: Andrew Byrom
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:90
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(Text)
Letter-Box-KiteThe experimental Letter-Box-Kite design is a series of
twenty-six typographic kites fabricated from thin nylon fabric and fiberglass
poles. In 2010, the design was used in a TV commercial for Standard Chartered
Bank, directed by Stefan Sagmeister.
Designer: Andrew Byrom
Photo: Andrew Byrom, Aubry Mintz
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:91
080-101_29438.indd 91 10/24/12 4:02 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:90
080-101_29438.indd 90 10/24/12 4:04 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:91
080-101_29438.indd 91 10/24/12 4:04 PM
(Text)
90 playing with type
27
3-D type
Create three-dimensional type and apply it in the environment.
If you loved this, you’ll love these!
Modular Type, page 82; Type Constructions, Part 1, page 136;
Daily Reminders, page 162
UCLA Extension Poster
Designer: Andrew Byrom
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:90
080-101_29438.indd 90 10/24/12 4:02 PM
(Text)
Letter-Box-KiteThe experimental Letter-Box-Kite design is a series of
twenty-six typographic kites fabricated from thin nylon fabric and fiberglass
poles. In 2010, the design was used in a TV commercial for Standard Chartered
Bank, directed by Stefan Sagmeister.
Designer: Andrew Byrom
Photo: Andrew Byrom, Aubry Mintz
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:91
080-101_29438.indd 91 10/24/12 4:02 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:92
080-101_29438.indd 92 10/24/12 4:04 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:93
080-101_29438.indd 93 10/24/12 4:04 PM
92 playing with type
(Text)
Venetian is a stencil typeface design originally
commissioned by Elle Decoration Magazine (UK).
It was inspired by the forms created when opening
and closing a venetian blind.
Designer: Andrew Byrom
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:92
080-101_29438.indd 92 10/24/12 4:02 PM
alphabet play 93
(Text)
“Biblio is a set of typographic bookends in stainless steel, which the end user
simply bends to form, allowing the bookend to be shipped flat. This in turn
minimizes the product’s shipping footprint as compared to traditional preformed
bookends, and lends a level of interaction with the end user.
“The forms were developed using several constants: height, width, and stroke
width. From there, I figured out the internal dimensions; as with any other
letterform, exact symmetry doesn’t really look ‘right,’ so the top counter shape
is smaller than the lower one. This ensures that letters like B, P, R, and so on
don’t get too visually top heavy.
Designer: Jack Curry
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:93
080-101_29438.indd 93 10/24/12 4:02 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:92
080-101_29438.indd 92 10/24/12 4:04 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:93
080-101_29438.indd 93 10/24/12 4:04 PM
92 playing with type
(Text)
Venetian is a stencil typeface design originally
commissioned by Elle Decoration Magazine (UK).
It was inspired by the forms created when opening
and closing a venetian blind.
Designer: Andrew Byrom
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:92
080-101_29438.indd 92 10/24/12 4:02 PM
alphabet play 93
(Text)
“Biblio is a set of typographic bookends in stainless steel, which the end user
simply bends to form, allowing the bookend to be shipped flat. This in turn
minimizes the product’s shipping footprint as compared to traditional preformed
bookends, and lends a level of interaction with the end user.
“The forms were developed using several constants: height, width, and stroke
width. From there, I figured out the internal dimensions; as with any other
letterform, exact symmetry doesn’t really look ‘right,’ so the top counter shape
is smaller than the lower one. This ensures that letters like B, P, R, and so on
don’t get too visually top heavy.
Designer: Jack Curry
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:93
080-101_29438.indd 93 10/24/12 4:02 PM

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