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Playing with Type: 50 graphic experiments for exploring typographic design principles by Lara McCormick

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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:99
080-101_29438.indd 99 10/24/12 4:05 PM
98 playing with type
(Text)
30
type specimen poster
Type specimen sheets began as a way for
printers to demonstrate to buyers how a
certain typeface would look at various sizes
on paper. They developed into a way for
typographers to showcase their work using
design, color, and word combinations.
Create a poster showcasing an alphabet
you have created.
Select your text. This should include the
title of your typeface. The remaining
content could be a pangram, text from a
book, lyrics from a song, or something
funny and clever that is memorable. Look
at type foundry sites for inspiration.
Create an 18" 24" (46 5 cm) canvas and
set your alphabet. Vary the size of your text
so that you can provide an example of how
your typeface looks as a headline and body
copy. If you have more than one weight or
style in your alphabet, incorporate that as
well. Use color sparingly (remember, its the
type you’re showing off).
Before finalizing your type specimen, be
sure to check the kerning and letterspacing!
Pangram
One way to display all the
letters in the alphabet
legibly is through the use of
a pangram, a sentence that
contains all the letters of the
alphabet. The most common
is “The quick brown fox
jumped over the lazy dog.
If you loved this, you’ll love these!
Modular Type, page 82; Handwriting, page 85;
Opposites Attract, page 88; 3-D Type, page 90
“I began looking at typefaces, thinking of what I liked
about them, analyzing what kind of typeface I
wanted to design: serif, sans, what would the
x-height be? Where would it be used? After
sketching for days, I finally set my sights on the
sketches for Olivia. Its quirky yet elegant features
made this typeface different and interesting to
pursue. After the digitizing process, many decisions
were made to help regularize the overall look and
character of the font. Olivia is a work in progress;
next I will be designing a bold weight and an italic.
Designer: Isabel Urbina
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(Text)
alphabet play 99
“What I like most about drawing letters is the drawing part. As a result, Alfonso
has an illustrative quality that I wanted to feature in the specimen poster. While a
traditional type specimen with varying lines of copy serves an important function,
I wanted something a little more visually arresting. And since this was made for
letterpress, there was also the selfish consideration of making something that I
could hang on my wall. I think this design highlights the character of the
individual letters, while also showing that they work well together as a system.
Plus, it looks good in a frame.
Designer: Mark McCormick
Barker letterpress poster
Designer:
Annica Lydenberg
Photo: Juan Carlos Pagan
Alfonso letterpress plate
Photo: Juan Carlos Pagan
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:99
080-101_29438.indd 99 10/24/12 4:02 PM

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