(Ray)
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(Ray)
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130 playing with type
(Text)
38
text in the city
Think about type as it relates to its
environment. How does its meaning
change?
Choose a favorite/interesting word and
design an 8
1
⁄2" 3 11" (22 3 28 cm) flyer
utilizing the word in a bold, readable
manner. The design should be black on
white, landscape, with the word centered
on the page. Use a typeface that is big, bold,
and legible from a distance. San serifs are
highly recommended (Helvetica Bold works
great). Make copies of the word flyer on
paper of any color.
Head to an urban area; bring your word
flyers, a role of tape, and a camera. Walk
around the area and post the flyers in
considered places. Take photographs, both
close-ups and distance shots, from
unexpected angles. Take at least twenty
photos.
Look through your photos and select ten
that work together to form a narrative. Let
your narrative flow from the photos. Then
narrow your narrative down to five images,
and place them in an order that best tells
the intended story.
If you loved this, you’ll love this!
Fence Messaging, page 166
Trying to find serenity in everyday life, looking for
it in different places, and settling in comfort.
Designer/Photographer: Christopher Cerase
(Ray)
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playing with context and application 131
(Text) (Ray)
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:130
128-163_29438.indd 130 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:131
128-163_29438.indd 131 10/24/12 4:36 PM
130 playing with type
(Text)
38
text in the city
Think about type as it relates to its
environment. How does its meaning
change?
Choose a favorite/interesting word and
design an 8
1
⁄2" 3 11" (22 3 28 cm) flyer
utilizing the word in a bold, readable
manner. The design should be black on
white, landscape, with the word centered
on the page. Use a typeface that is big, bold,
and legible from a distance. San serifs are
highly recommended (Helvetica Bold works
great). Make copies of the word flyer on
paper of any color.
Head to an urban area; bring your word
flyers, a role of tape, and a camera. Walk
around the area and post the flyers in
considered places. Take photographs, both
close-ups and distance shots, from
unexpected angles. Take at least twenty
photos.
Look through your photos and select ten
that work together to form a narrative. Let
your narrative flow from the photos. Then
narrow your narrative down to five images,
and place them in an order that best tells
the intended story.
If you loved this, you’ll love this!
Fence Messaging, page 166
Trying to find serenity in everyday life, looking for
it in different places, and settling in comfort.
Designer/Photographer: Christopher Cerase
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:130
128-163_29438.indd 130 10/24/12 4:36 PM
playing with context and application 131
(Text) (Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:131
128-163_29438.indd 131 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:132
128-163_29438.indd 132 10/24/12 4:36 PM
(Ray)
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132 playing with type
(Text)
Provoking the question, “What is art?”
Designer/Photographer: Gabriel Gonzalez
(Ray)
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playing with context and application 133
(Text)
Color: a study of how color in urban environments
can affect type
Designer/Photographer: Samantha Russo
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:132
128-163_29438.indd 132 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
11-C68262 #175 Dtp:225 Page:133
128-163_C68262.indd 133 11/5/12 2:37 PM
132 playing with type
(Text)
Provoking the question, “What is art?”
Designer/Photographer: Gabriel Gonzalez
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:132
128-163_29438.indd 132 10/24/12 4:36 PM
playing with context and application 133
(Text)
Color: a study of how color in urban environments
can affect type
Designer/Photographer: Samantha Russo
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:133
128-163_29438.indd 133 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:134
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(Ray)
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134 playing with type
(Text) (Ray)
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(Text)
This series of photos shows the effects of stress
and how it ends up being managed.
Designer/Photographer: Seokmin Hong
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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