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Playing with Type: 50 graphic experiments for exploring typographic design principles by Lara McCormick

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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:137
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136 playing with type
(Text)
39
type constructions, part 1
Create a typographic construction that
communicates a theme and message
creatively. While working, consider how
the visual treatments alter, enhance,
clarify, or confuse the message. Focus on
ways to capture the audience’s attention,
to create an intriguing construction, and
to have the message be remembered.
Select a theme or message. Ask yourself:
What message(s) are most important,
compelling, or exciting to communicate,
and why? Find (or write) language to
express your theme or creative idea. Keep
it simple—a word, a few words, a phrase.
When selecting the language, be sensitive
to words and phrases that are clic
and overused.
Create a series of typographic constructions
(without using images). Experiment with
type forms (e.g., typefaces, letterpress,
hand-drawn type, stencil) and materials
(e.g., paper, paint, ink, wood, metal, cloth,
glass, digital screen, wall). Experiment
with dimension, size, and media.
Project contributed by Lis Charman, Portland
State University Graphic Design.
If you loved this, you’ll love these!
Helvetica Recontextualized, page 154; Daily Reminders, page 162
“I had two of my friends allow me to paint
the word hug on them while they hugged.
Designer: Iris Dougherty
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:136
128-163_29438.indd 136 10/24/12 4:36 PM
playing with context and application 137
(Text)
Above: “I cut out about 2-foot (61 cm) flat letters
out of cardboard. I then spray painted them a bright
robin’s egg blue. I brought them around with me
everywhere for a few days, finding locations to
photograph the letters together.
Designer: Iris Dougherty
Right: Using transparency as it relates to the
relationship between the words
Designer: Olivia Tabert
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:137
128-163_29438.indd 137 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:136
128-163_29438.indd 136 10/24/12 4:37 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:137
128-163_29438.indd 137 10/24/12 4:37 PM
136 playing with type
(Text)
39
type constructions, part 1
Create a typographic construction that
communicates a theme and message
creatively. While working, consider how
the visual treatments alter, enhance,
clarify, or confuse the message. Focus on
ways to capture the audience’s attention,
to create an intriguing construction, and
to have the message be remembered.
Select a theme or message. Ask yourself:
What message(s) are most important,
compelling, or exciting to communicate,
and why? Find (or write) language to
express your theme or creative idea. Keep
it simple—a word, a few words, a phrase.
When selecting the language, be sensitive
to words and phrases that are clic
and overused.
Create a series of typographic constructions
(without using images). Experiment with
type forms (e.g., typefaces, letterpress,
hand-drawn type, stencil) and materials
(e.g., paper, paint, ink, wood, metal, cloth,
glass, digital screen, wall). Experiment
with dimension, size, and media.
Project contributed by Lis Charman, Portland
State University Graphic Design.
If you loved this, you’ll love these!
Helvetica Recontextualized, page 154; Daily Reminders, page 162
“I had two of my friends allow me to paint
the word hug on them while they hugged.
Designer: Iris Dougherty
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:136
128-163_29438.indd 136 10/24/12 4:36 PM
playing with context and application 137
(Text)
Above: “I cut out about 2-foot (61 cm) flat letters
out of cardboard. I then spray painted them a bright
robin’s egg blue. I brought them around with me
everywhere for a few days, finding locations to
photograph the letters together.
Designer: Iris Dougherty
Right: Using transparency as it relates to the
relationship between the words
Designer: Olivia Tabert
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:137
128-163_29438.indd 137 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:138
128-163_29438.indd 138 10/24/12 4:37 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:139
128-163_29438.indd 139 10/24/12 4:37 PM
138 playing with type
(Text)
Stills from the animation “Wanderlust”
“‘ Wanderlust’ was created out of both found and
constructed materials. Imagery from nature and
the sunburst pattern were used to convey a
feeling of wonder and nostalgia, and to create a
yearning to explore.
Designer: Allison Berg
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:138
128-163_29438.indd 138 10/24/12 4:36 PM
(Text)
playing with context and application 139
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:139
128-163_29438.indd 139 10/24/12 4:36 PM

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