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Playing with Type: 50 graphic experiments for exploring typographic design principles by Lara McCormick

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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:178
164-192_29438.indd 178 10/24/12 4:58 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:179
164-192_29438.indd 179 10/24/12 4:58 PM
178 playing with type
(Text)
50
optimistic words
Come up with a list of words or feelings
you associate with optimism. Based on the
answer, design a type-dominant poster
that promotes optimism. Spread optimism
further and invite friends to participate.
Gather the results and put on an optimistic
show of the work in a public space.
Project contributed by Citizens for Optimism,
created and curated with love by Ali Eng and
Virgilio Tzaj.
If you loved this, you’ll love these!
Six Word Story, page 76; Daily Reminders, page 162
Sweet“The idea behind the poster was to use the
word sweet in both its literal and slang meanings to
create a humorous interpretation of the word. The
typography evokes the feeling of a fun, girly doodle
and is then contrasted with the graffiti punch line,
making it look like someone vandalized the original
poster. It also tries to get people to interact with the
poster by urging them to lick it, reinforcing its physical
presence rather than its use as a medium.
Designer: Leen Sadder
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:178
164-192_29438.indd 178 10/24/12 4:56 PM
(Text)
playing with type with friends 179
Smile“For my poster, I wanted to do something
simple that still had something special about it. I
wanted the design to convey both happiness and
sadness, so I modified the type to form a frown
and a smile.
Designer: Naomie Ross
Life“Being optimistic is about seeing the best in
everything, staying positive, and making the most
of every situation. When life hands you something,
take it and not only make something from it, turn it
around and make it the best it can be. Surprise
yourself with your ability to do something amazing.
Designer: Aimée Hunt
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:179
164-192_29438.indd 179 10/24/12 4:56 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:178
164-192_29438.indd 178 10/24/12 4:58 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:179
164-192_29438.indd 179 10/24/12 4:58 PM
178 playing with type
(Text)
50
optimistic words
Come up with a list of words or feelings
you associate with optimism. Based on the
answer, design a type-dominant poster
that promotes optimism. Spread optimism
further and invite friends to participate.
Gather the results and put on an optimistic
show of the work in a public space.
Project contributed by Citizens for Optimism,
created and curated with love by Ali Eng and
Virgilio Tzaj.
If you loved this, you’ll love these!
Six Word Story, page 76; Daily Reminders, page 162
Sweet“The idea behind the poster was to use the
word sweet in both its literal and slang meanings to
create a humorous interpretation of the word. The
typography evokes the feeling of a fun, girly doodle
and is then contrasted with the graffiti punch line,
making it look like someone vandalized the original
poster. It also tries to get people to interact with the
poster by urging them to lick it, reinforcing its physical
presence rather than its use as a medium.
Designer: Leen Sadder
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:178
164-192_29438.indd 178 10/24/12 4:56 PM
(Text)
playing with type with friends 179
Smile“For my poster, I wanted to do something
simple that still had something special about it. I
wanted the design to convey both happiness and
sadness, so I modified the type to form a frown
and a smile.
Designer: Naomie Ross
Life“Being optimistic is about seeing the best in
everything, staying positive, and making the most
of every situation. When life hands you something,
take it and not only make something from it, turn it
around and make it the best it can be. Surprise
yourself with your ability to do something amazing.
Designer: Aimée Hunt
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:179
164-192_29438.indd 179 10/24/12 4:56 PM

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