3

EFFECTS

“Effects” is half of After Effects’ name and it’s what most people think of when considering third-party plug-ins. And, it’s the reason we are here. This is the area where you create mind-boggling, eye-popping, brain-grinding, new world artistic representations of your work.

The visual effects referenced in this chapter tend to be seen more in commercials and music videos than anywhere else. Several are used to generate urgency and awareness. Effects such as motion blur can be used to make your composites look more natural. Glints can make water look more beautiful and set the mood. Other effects can turn video into a painted work of art or a comic book. Television effects can mimic a bad satellite transition or a closed circuit TV ...

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