CHAPTER 15
Engaging Agile Stakeholders
In this chapter, you will
•Incorporate stakeholder value into agile projects
•Build momentum and stakeholder synergy
•Explore agile team engagement
•Practice servant leadership
It’s been said many times that you don’t manage stakeholders, you engage them. The idea of engaging stakeholders is more than just an e-mail or quick meeting at the launch of the project. Stakeholder engagement means you consistently work to keep stakeholders involved in the project, excited for the value the project brings them, and you communicate the importance and urgency needed for their involvement in the project. Stakeholder engagement is more than just a connection to the individuals; it’s keeping the stakeholder involved ...
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