5
Planning Your Podcast
So, you're ready to start podcasting? Great! Before you buy a bunch of audio gear, some expensive software, and dedicate or hire staff or a production company to produce your podcast, you should do some serious planning. This chapter breaks down the podcast planning decisions you will need to be prepared for the exciting undertaking of producing and publishing your business podcast.
You have all the details you need about how podcasting can have a positive impact on your business, including some great success stories. But before you jump right in, there are some decisions to be made and this chapter will guide you along on everything you need to consider when planning your podcast. It's important to take the ...
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