O'Reilly logo

Podcast Academy: The Business Podcasting Book by Colette Vogele, Tim Bourquin, Ryan Irelan, Greg Cangialosi, Michael Geoghegan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

12

Online Marketing Tactics that Generate Results

Greg Cangialosi

In the last chapter I covered some of the ways to get the initial word out about your podcast. As discussed, you can create this initial exposure through prominent placement of your podcast on your Web site or blog, launching press releases, submitting to podcast directories, engaging in the blogosphere, and starting early to optimize your podcast and its home in order to get naturally high search rankings. Getting the word out on your podcast is how you generate interest and build your audience, because you can't share your content if no one is listening!

In this chapter we will look at different online marketing tactics that have a proven track record of generating results, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required