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Podcast Academy: The Business Podcasting Book by Colette Vogele, Tim Bourquin, Ryan Irelan, Greg Cangialosi, Michael Geoghegan

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16

Putting It All Together

Greg Cangialosi

We have now covered nearly everything you need to know in order to research, produce, promote, and measure your organization's own podcast initiative. As you have seen, podcasting is not necessarily a complex communications medium to deploy, but there are certain steps that must be executed correctly in order to reach your audience and maximize your return on investment (ROI). As you embark on your own podcasting ventures, hopefully you will not only find them to be beneficial for your organization, but also fun and interesting to put together.

A podcast initiative will ultimately, if not immediately, be a valuable asset for your organization. Even if your podcast isn't necessarily a sales machine, ...

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