Chapter 13. Speaking Directly to Your Peeps
In This Chapter
Encouraging listener feedback
Starting a discussion group online
Finding conversations on the Web
Handling listener feedback
Communication can be defined in a multitude of overly complex ways. For the sake of argument (and not to copy each and every dictionary entry we can find), we define the term as
The exchange of information between two points.
Note that last part — between two points. To us, this implies a bi-directional flow of information, to and from both parties.
If you've had the pleasure (note how well we can say that with a straight face) of attending any productivity or team-building seminars, the presenters really drive the message home: Effective communication is not a one-way street.
Over the past few years, podcasting has evolved as a more effective communication than traditional media (such as radio or television). We all have same tools to communicate at our disposal — e-mail, Web sites, phone lines — so why do podcast listeners seem to get more involved with podcasting? Two simple reasons
There seems to be a closer bond between podcast listener and podcast producer. The simple fact that anyone can do this makes the producer seem more like a real person than a personality and easier to relate to.
The podcasters are asking for the feedback — and getting it. Audience size doesn't matter. We've seen some instances of shows with a couple hundred loyal followers where the podcaster has to spin off a second show just ...