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Politics, Ethics and Social Responsibility of Business
book

Politics, Ethics and Social Responsibility of Business

by Usha, Bhanu;Krishna, K. V. Murthy
October 2010
Intermediate to advanced content levelIntermediate to advanced
232 pages
9h 1m
English
Pearson India
Content preview from Politics, Ethics and Social Responsibility of Business
Corporate Social Responsibility:
An Overview
Dr Usha Krishna and Dr Ameeta Motwani
Unit V
We live in an age in which companies, that are equivalent in wealth to countries, control much of the earth’s
resources. There is a growing realisation that since the f nancial capital markets and business corporations are
created by society, they must serve it and not merely prof t from it. The earlier mantra of ‘maximising the medium-
term earnings per share has come under pressure from a wide range of stakeholders: employees, customers and
public affected in any way by the company’s functioning. This unit deals with the various issues related ...
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Publisher Resources

ISBN: 9789332506497