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Politics, Ethics and Social Responsibility of Business
book

Politics, Ethics and Social Responsibility of Business

by Usha, Bhanu;Krishna, K. V. Murthy
October 2010
Intermediate to advanced content levelIntermediate to advanced
232 pages
9h 1m
English
Pearson India
Content preview from Politics, Ethics and Social Responsibility of Business
139
CORPORATE SOCIAL RESPONSIBILITY |
In the pre-phase ‘social responsibility’ was narrowly def ned and had found acceptance among the leading
thinkers of management. There are two notions about social responsibility. The f rst decried anything done
in the name of social responsibility. Milton Friedman said that ‘The business of business is business’. It was
believed that businesses were meant only to prof t. The second equated social responsibility with charity.
The f rst phase of CSR was mainly concerned with the ‘social’ dimension of social responsibility which
dominated the agenda of CSR. During this period, labour and community development were the focus of all
CSR actions. In fact, the term corporate social responsibility is derived ...
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Publisher Resources

ISBN: 9789332506497