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Politics, Ethics and Social Responsibility of Business
book

Politics, Ethics and Social Responsibility of Business

by Usha, Bhanu;Krishna, K. V. Murthy
October 2010
Intermediate to advanced content levelIntermediate to advanced
232 pages
9h 1m
English
Pearson India
Content preview from Politics, Ethics and Social Responsibility of Business
Ethical Issues in Advertising
Dr Savita Hanspal
Chapter 29
‘Never write an advertisement which you wouldn’t want your family to read. You wouldn’t
tell lies to your own wife. Don’t tell them to mine.’
David Ogilvy
LEARNING OBJECTIVES
This chapter proposes to help you:
by informing you of the various ethical concerns in advertising.
in understanding how advertising raises important ethical issues.
in evaluating the impact of these concerns on the society.
29.1 INTRODUCTION
One f nds advertisements everywhere — on the roads, television, newspapers, magazines, taxis, trains,
in buses and even in ...
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Publisher Resources

ISBN: 9789332506497