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Politics, Ethics and Social Responsibility of Business
book

Politics, Ethics and Social Responsibility of Business

by Usha, Bhanu;Krishna, K. V. Murthy
October 2010
Intermediate to advanced content levelIntermediate to advanced
232 pages
9h 1m
English
Pearson India
Content preview from Politics, Ethics and Social Responsibility of Business
204
| POLITICS, ETHICS AND SOCIAL RESPONSIBILITY OF BUSINESS
29.4.9 USE OF SEX APPEALS
Sex appeal is used explicitly to sell all kinds of things. It is used to gain consumer attention. It is used where
it is not even appropriate to the product or service being advertised, for example, men’s cosmetics, technical
products such as equipment and machinery. Women are shown as decorative objects or as sexually provocative
f gures for advertisements for products and services where women are not required. The corporate sector
should be encouraged to eliminate the violation of women’s rights online and the Internet service providers
to undertake efforts to minimise pornography, traff cking and all forms of gender-based violence.
29.4.10 BAIT ...
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Publisher Resources

ISBN: 9789332506497