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Politics, Ethics and Social Responsibility of Business
book

Politics, Ethics and Social Responsibility of Business

by Usha, Bhanu;Krishna, K. V. Murthy
October 2010
Intermediate to advanced content levelIntermediate to advanced
232 pages
9h 1m
English
Pearson India
Content preview from Politics, Ethics and Social Responsibility of Business
64
| POLITICS, ETHICS AND SOCIAL RESPONSIBILITY OF BUSINESS
10.3.2 IMPACT OF CONSUMER MOVEMENTS
Big businesses are under pressure due to social movements apart from the pressure of courts. Social awareness
and social movements amongst consumers have increased. There are street plays and awareness programmes
to awaken and enlighten consumers. ‘Green Peace’ is an excellent example of how a handful of spirited
individuals can agitate through a social movement, to protect the environment, against big companies and
bring them book.
10.3.3 EVOLUTION OF COMMON STANDARDS
There is peer pressure to adhere to globally evolving standards, which ...
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Publisher Resources

ISBN: 9789332506497