HAVE A HIGHER PURPOSE
The Antidote To Employee Apathy
by Paul Levesque
A visit to the home of Mr. Potato Head illustrates how some companies imbue their employees with a “sense of higher purpose” that makes their work feel far more meaningful and satisfying—while also making a positive difference in the world at large.16
Rhode Island-based Hasbro Inc. is one of the nation’s largest manufacturers and marketers of games and toys—and one of the most public-spirited corporations in the world. In 2004, the company was presented with the annual Excellence in Corporate Philanthropy award by actor Paul Newman (cofounder of The Committee to Encourage Corporate ...