Unzip the data/TM_WORLD_BORDERS-0.3.zip file into your working directory, working/chp3. Import the shapefile in PostGIS with the shp2pgsql command, as follows:
$ shp2pgsql -s 4326 -g the_geom -W LATIN1 -I TM_WORLD_BORDERS-0.3.shp chp03.countries > countries.sql $ psql -U me -d postgis_cookbook -f countries.sql