July 2022
Intermediate to advanced
128 pages
4h 9m
English
The power concept has played a central role in the development of marketing thought from early research on power in marketing channels (Gaski, 1984, 1986; Lusch, 1976; Siemieniako et al., 2021) and purchasing (Bonoma, 1982; Kraljic, 1987) to a more recent approach picturing power as a general phenomenon in inter-organisational relationships (see Meehan & Wright, 2012; Cowan et al., 2015; Johnsen et al., 2020). However, the literature on power in inter-organisational structures is deeply rooted in theories about power in society in general, which would seem to be ...