4

Purposeful Analytics

“After a recent speech, an attendee came up to me and said, ‘I can predict attrition for my firm to 92 percent accuracy.’ I said, ‘Wow! That’s great. Is attrition a problem for your firm?’ And she said, ‘No, not really.’”

—Josh BersinPrincipal and Founder, Bersin by Deloitte

As this quote indicates, some people are undertaking analytics in the field of HR to solve irrelevant problems. This lack of a practical purpose is the result of a more fundamental issue: No standard methodology exists for undertaking workforce analytics projects to ensure that they deliver meaningful results. Another underlying issue is the lack of analytics project sponsors. For workforce analytics to impact the business, senior executives need ...

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