INDEX
A
Absolute guarantees, 141
Acknowledging objections, 164–166
Acting, selling as, 114
Active listening, 121–122
Ad hominem arguments, 204
The Adventures of Sherlock Holmes (Arthur Conan Doyle), 157–158
Aggression:
and passive-aggressive clients, 177–184
as a tactic, 178–180
Aligning goals (see Goal alignment)
Alternatives, finding, 200
“Androcles and the Lion,” 81–82, 86–87
Angry clients, 169–175
and engagement in discussion, 173–174
and need for what you’re selling, 171
out-of-control clients, 174–175
reasons for anger, 171–172
Apologizing:
for anger at how sales call ends, 214
when there are problems, 62
Arguing:
ad hominem arguments, 204
and The Schiffman Sales Philosophy, 75
Armed forces, ...
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