book

Power Play

April 2016

Beginner to intermediate

224 pages

4h 19m

English

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What is influence today?How is this book different?Influence versus powerWhat is power play?Does the world need influencers?What makes me an expert?How to use this book
A perfect matchThe dark sideA breach of trustPowerlessness — an influence vacuumManipulators — power for power's sakeMasters of influence
How (so far)The new how
When did our love affair with hard power begin?Hard power and incentivesHard power in a knowledge economyHard power is tough on leadersLimitations of hard power
An awww momentSometimes only soft power will doExperiences with soft powerSoft power to influenceSoft power, slooow results
Business storytellingPower up your storytelling

An experiment in contextContext and content — which is king?The anatomy of contextMasters of contextContext is kingResearch, be agile, adaptThe new perfect — co-curate, level up, transform
Caution: caring people aheadBeware of projection biasConnect here for empathyTrust the source, trust the informationThe power of value exchangesEmpathy is couragePublic and private discourseEmpathy and the bottom line
Message mastery
Does what you do light you up?Heart over hypeDo you love your co-workers?Love for customers and consumersThe art of love bombsLove framesHearts and minds
You have to be kiddingMore than a jokeThe facts on funnyHumour amateurHumour apprenticeHumour mastery
Identify the movers and shakersReach out to connect and influenceThe rise of the mega influencerProfile and positioningHow to become a mega influencer
Unlock your valuesValues manifest in behaviour CongruenceAuthenticitySome positive strategiesQuitting at the top
What are the distinguishing features of co-creation?Embrace an infinite mindsetSome considerationsThe quantum leapWhat are the challenges for co-creators?Consumer philanthropistsSex: a final word
Finding purposeHead, heart and handsCall to action — the askLeading by their actionsWatch for the pitfalls

Content preview from Power Play

Rik Rushton

Zina Sutch, Patrick Malone

Sumeet Kumar

John Mullins

ISBN: 9780730329442Purchase book