Book description
Today’s audiences have come to expect presentations that are not only informative, but also innovative and visually exciting. Power Points! shows readers how to create and use stunning PowerPoint graphics and visuals to their fullest, while also speaking with greater eloquence and persuasiveness. Author and persuasion expert Harry Mills reveals how to: * Captivate audiences with a mastery of graphics, diagrams, cartoons, and photos. * Speak and present with confidence and style. * Learn to influence any kind of audience. * Use the hundreds of professionally designed samples and PowerPoint templates on the companion CD-ROM to add drama to presentations. * Create dazzling visuals more easily by taking advantage of PowerPoint 2007’s new features. With these invaluable tips, even the most reluctant speakers can deliver informative, entertaining, and persuasive presentations.
Table of contents
- Copyright
- The Companion CD-ROM
- Acknowledgments
- Introduction
-
One. Stand and Deliver: The Seven Steps to Presentation Success
- One. Step One: Define Your Purpose
-
Two. Step Two: Profile Your Audience
- Analyzing Your Audience
- Influencing a Hostile Audience
- Hot Tips
- Influencing a Neutral Audience
- Hot Tips
- Influencing an Uninterested Audience
- Hot Tips
- Influencing an Uninformed Audience
- Hot Tips
- Influencing a Supportive Audience
- Hot Tips
- Influencing a Mixed Audience
- Hot Tips
- Set Realistic and Achievable Goals
-
Three. Step Three: Map and Structure Your Story
- The Three-Part Classic Presentation Formula
- Applying the Three-Part Formula to PowerPoint
- Focusing Your Pitch
- Hot Tips
- Use Compelling Headlines to Create Flow and Direction
- Hot Tips
- Sell the Sizzle
- Hot Tips
- Starting Strongly
- Hot Tips
- Making Your Point
- Hot Tips
- Finishing in Style
- Hot Tips
- Bridging with Transitions
- Hot Tips
- Tried and Proven Organizational Patterns
- Hot Tips
- Use a Persuasive Structure to Add Coherence
- Four. Step Four: Add Drama and Impact
- Five. Step Five: Rehearse Until Perfect
- Six. Step Six: Deliver with Style
- Seven. Step Seven: Review and Revise
-
Two. PowerPoint Magic: How to Design and Deliver Persuasive Power Points
-
Eight. Persuasion Strategies: How to Optimize the Persuasive Impact of PowerPoint
- Strategy 1. Align PowerPoint with the Way the Brain Works
- Strategy 2. Segment Your Story into Visually Digestible Bites
- Hot Tips
- Strategy 3. Signpost Location and Direction with Graphic Organizers
- Strategy 4. Wherever Possible, Persuade with Visuals
- Hot Tips
- Strategy 5. Purge All but Essential Text and Audiovisual Effects
- Hot Tips
- Strategy 6. Dice and Sequence Complex Visuals
- Nine. Say it with Color: Tapping into the Power of the Rainbow
- Ten. Bullets, Bullets, and More Bullets: How to Write, Use, and Lay Out Compelling Text
-
Eleven. Compelling Charts: How to Put the Wow into Pie, Bar, and Line Graphs
- Persuading with Charts
- Use Pie Charts for Percentages
- Use Bar Charts to Compare Magnitudes
- Use Column Charts to Compare Data Changes Over Time
- Use Line Charts to Plot Trends
- Use Area Charts to Compare Changes in Quantities Over Time
- Use Scatter or Dot Charts to Show Relationship Patterns
- Use Tables to Summarize Data
- Twelve. Diagrams, Photos, and Cartoons: How to Inform With Impact
-
Thirteen. Present and Sell: The Ultimate PowerPoint Sales Presentation
- Establish a Persuasive Structure
- Step 1: Identify the Problem
- Step 2: Quantify the Impact of the Prospect’s Problem
- Step 3: Specify the Prospect’s Need
- Step 4: Recommend your Solution
- Step 5: Quantify the Benefits
- Step 6: Differentiate Yourself
- Step 7: Establish your Credentials
- Use a One-Page Visual Brief to Clinch your Sale
-
Eight. Persuasion Strategies: How to Optimize the Persuasive Impact of PowerPoint
-
Appendixes
- A. The Mills Presentations Formula
- B. PowerPoint Presentation Planner Template
- C. Blank PowerPoint Presentation Planning Template
- D. Organizing Your Presentation
- E. Speaker Evaluation Template
-
F. How PowerPoint 2007 Helps You Create Sensational Presentations
- 1. The Redesigned User Interface Makes Creating Sensational Presentations Easier and More Instinctive
- 2. The New Smartart Feature Allows You to Turn a Bulleted List into an Impressive 3D Smartart Diagram
- 3. The PowerPoint Slide Libraries Help You Ensure that Your Content Remains Up to Date
- 4. In PowerPoint 2007, You Can Define and Save Your Own Custom Slide Layouts
- 5. PowerPoint 2007 Allows You to Create a Consistent Look and Feel in One Click
- 6. You Can Easily Change Shapes, Text, and Graphics with the New Tools to Create Dramatic New Effects
- 7. Speed Up Your Presentation Review Processes Using PowerPoint 2007 and Office Sharepoint Server 2007
- 8. Improve the Security of Your PowerPoint Presentations
- 9. Reduce the Size of Your Files
- 10. Share Files with Users on Any Platform
- G. The Companion CD–ROM
- About the Author
- Model Slides
Product information
- Title: Power Points!: How to Design and Deliver Presentations That Sizzle and Sell
- Author(s):
- Release date: May 2007
- Publisher(s): AMACOM
- ISBN: None
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