Chapter Four. Step Four: Add Drama and Impact

Step Four: Add Drama and Impact

“I was floating in a tunnel toward a very bright light and then a voice told me I had to go back and finish listening to the presentation.”


“The object of oratory is not truth, but persuasion.”


Since most people are moved by a mix of reason and emotion skilled presenters must be able to deliver a presentation that appeals to both head and heart. The PowerPoint presenter who dishes up a diet of word-based slides is simply inviting rejection.

The best PowerPoint presenters like great speakers use emotion grabbing techniques such as stories, quotes, and metaphors to engage their audience. ...

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