Chapter Four. Step Four: Add Drama and Impact

Step Four: Add Drama and Impact

“I was floating in a tunnel toward a very bright light and then a voice told me I had to go back and finish listening to the presentation.”

 

“The object of oratory is not truth, but persuasion.”

 
 --LORD MACAULAY

Since most people are moved by a mix of reason and emotion skilled presenters must be able to deliver a presentation that appeals to both head and heart. The PowerPoint presenter who dishes up a diet of word-based slides is simply inviting rejection.

The best PowerPoint presenters like great speakers use emotion grabbing techniques such as stories, quotes, and metaphors to engage their audience. ...

Get Power Points!: How to Design and Deliver Presentations That Sizzle and Sell now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.