Chapter Four. Step Four: Add Drama and Impact
“The object of oratory is not truth, but persuasion.”
Since most people are moved by a mix of reason and emotion skilled presenters must be able to deliver a presentation that appeals to both head and heart. The PowerPoint presenter who dishes up a diet of word-based slides is simply inviting rejection.
The best PowerPoint presenters like great speakers use emotion grabbing techniques such as stories, quotes, and metaphors to engage their audience. ...