Chapter Eight. Persuasion Strategies: How to Optimize the Persuasive Impact of PowerPoint
“Take time to deliberate; but when the time for action arrives, stop thinking and go in.” | ||
--ANDREW JACKSON |
Too often presenters forget that their audience consists of humans whose limited brains impose severe limitations on how much information they can digest and retain.
Here are six high-impact PowerPoint persuasion strategies:
Strategy 1. Align PowerPoint with the Way the Brain Works
How the Mind Works
PowerPoint is a multimedia tool that presents words and pictures. To understand how to ...
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