Chapter Eight. Persuasion Strategies: How to Optimize the Persuasive Impact of PowerPoint

Persuasion Strategies: How to Optimize the Persuasive Impact of PowerPoint

“My PowerPoint presentation went so well, I had it made into a tattoo!”

 

“Take time to deliberate; but when the time for action arrives, stop thinking and go in.”

 
 --ANDREW JACKSON

Too often presenters forget that their audience consists of humans whose limited brains impose severe limitations on how much information they can digest and retain.

Here are six high-impact PowerPoint persuasion strategies:

Strategy 1. Align PowerPoint with the Way the Brain Works

How the Mind Works

PowerPoint is a multimedia tool that presents words and pictures. To understand how to ...

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