Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients, 2nd Edition

Table of contents

1. Cover page
2. POWER SALES WRITING
3. Copyright Page
4. Dedication
5. Contents
6. ACKNOWLEDGMENTS
7. INTRODUCTION
8. PART ONE GETTING STARTED
   1. CHAPTER 1 GETTING STARTED
   2. CHAPTER 2 PLAN IT: SAVE UP TO 80 PERCENT OF WRITING TIME
   3. CHAPTER 3 DO IT: WHY BEING CREATIVE IS LESS IMPORTANT THAN YOU THINK
   4. CHAPTER 4 CHECK IT: THE FAILURE PROOF STEP
9. PART TWO THE PSYCHOLOGY OF PERSUASIVE WRITING
   1. CHAPTER 5 CREATE A SELLING MESSAGE THAT BUILDS SALES
   2. CHAPTER 6 CONNECT THE DOTS TO SELL MORE
   3. CHAPTER 7 BE LIKABLE TO WIN THE BUSINESS
   4. CHAPTER 8 USE SOCIAL MEDIA TRENDS TO WRITE MORE PERSUASIVE E-MAILS
10. PART THREE SUCCESSFUL PROSPECTING WITH E-MAIL
    1. CHAPTER 9 WRITE “COLD E-MAIL” MESSAGES THAT GET RESULTS
    2. CHAPTER 10 CRAFT POWERFUL SUBJECT LINES
    3. CHAPTER 11 ASK FOR WHAT YOU WANT—AND GET IT!
    4. CHAPTER 12 BUILD INTEREST TO SELL MORE EASILY
11. PART FOUR BRAND YOURSELF AS A PROFESSIONAL
    1. CHAPTER 13 USE THE LANGUAGE OF BUSINESS TO DRIVE PROFITS
    2. CHAPTER 14 HOW NOT TO BE YOUR OWN WORST ENEMY
    3. CHAPTER 15 GET RESULTS, NOT RIDICULE
    4. CHAPTER 16 E-MAIL ON A SMARTPHONE: USE THIS, NOT THAT
12. PART FIVE KEEPING CUSTOMERS HAPPY
    1. CHAPTER 17 WRITE “BAD NEWS” MESSAGES—AND KEEP CUSTOMERS HAPPY
    2. CHAPTER 18 WHAT TO SAY WHEN “I’M SORRY” DOESN’T WORK
    3. CHAPTER 19 HOW TO FOLLOW UP WHEN YOU’RE IGNORED—OR WORSE
13. PART SIX BONUS TO USE RIGHT NOW!
    1. CHAPTER 20 WRITING AWESOME PROSPECTING E-MAILS
    2. CHAPTER 21 WRITING AMAZING FOLLOW-UP E-MAILS
    3. CHAPTER 22 ENHANCE YOUR WORTH
14. INDEX
15. ABOUT THE AUTHOR