There is so much that you can say about characters, but again, here we'll just cover some important principles. At the end of the day, you are in a creative process, so we cannot get too prescriptive here!
Characters are one of the six main parts of your PowToon: backgrounds, characters, props, animation, voice, and music.
The first thing to say here is that the PowToon character set is not static; additional characters and character sets are being added all the time. Currently, there are 15 styles that have characters, with two ("The Neighborhood" and "Metro") being styles that are exclusively character-based, with little in the way of props.
The characters are a mix of genders, ages, and ethnicities. The characters come as either static ...