3. How to Use This Book

If you have a presentation or a speech to give, there are basic rules of the road for every presentation. The following are the fundamental rules for any presentation, in addition to including power verbs. You will find different rules in other sources on how to use verbs in your sentences, but these rules are summarized from 35 years of personal experience and research:

1. Know to whom you are speaking. You have to know who will be listening to you. Who are the people, and what is their education, work history, and social and behavioral backgrounds?

2. Prepare, prepare, prepare. What you say and how you say it are both important elements. As a coach, mentor, leader, manager, or executive, your position gives you power, ...

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