1. Why and How Power Verbs Can Pump Up Your Speeches and Presentations

Although no sources can trace it to him, an oft-used quotation is frequently attributed to Plutarch: “When Cicero spoke, people said, ‘How well Cicero speaks!’ But when Demosthenes spoke, they said, ‘Let us march against Philip.’” The point is, the purpose of public speaking is usually—but not always—to persuade. As Rudyard Kipling said, “Words are the most powerful drug used by mankind.” So whenever we speak, we are using a powerful device. Thomas Fuller might have said it best: “When the heart is afire, some sparks will fly out of the mouth.” This book gives you some sparks.

This is not a style book. Nor is it a book on public speaking, per se. If that is what you are looking ...

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