Preface
AFortune 500 consumer products organization was facing a crisis—5,000 people in their Latin America sales and marketing division were in Critter State (fight, flight, freeze, or faint). With unstable and plunging currencies, unpredictable dictators, and supply chains that disappeared overnight, Latin America was the worst-performing region. Change was a constant, crisis was the result, and no one knew when the next disaster would strike. Executive leadership reached out to us, asking our help to get its 5,000 struggling people into their Smart State (where they could more easily navigate change and reduce stress).
We started with 50 leaders, teaching them our proven and easy neuroscience-based tools in an intensive daylong session. With ...
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