CHAPTER 2
THE BENEFITS OF BEING POWERED BY PURPOSE
Businesses that embrace social priorities perform better, reflect people’s ideals and ambitions and so are primed for success.
On A Mission in the UK Economy report, 2016
‘The world is changing, whether you like it or not. Are you?’
Our speaker had hit his stride – and he was well qualified to speak. Loughlin Hickey, a former global head of tax at one of the big four accounting firms, had an air of confidence – and care – about him as he summarised the state of play about purpose-driven business.
It was the last afternoon of a two-day ‘Immersion’ workshop run by Blueprint for Better Business, a UK charity. On the folder laid out on the table, was their strapline – ‘Uniting Corporate Purpose ...
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