CHAPTER 8
LIGHT UP THE WHOLE ECOSYSTEM
Organisations do better when everyone is rowing in the same direction. A well-integrated, shared purpose casts that direction.
EY Beacon Institute
Pioneering leaders take their organisation on the journey of becoming purpose-driven. They clarify the meaningful reason for their organisation’s existence and move away from being focused solely on profit for shareholders towards creating value by serving a whole ecosystem of beneficiaries. By embodying each of the four capacities of purpose-led leadership – leadership presence, authentic dialogue, stakeholder engagement and connecting on purpose – leaders transform their organisation towards its wider purpose so it becomes an agent of positive change in ...
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