CHAPTER 10

THE VOICE OF LEADERSHIP

ALL GREAT LEADERS develop and cultivate a distinct voice of leadership. Through tone and message, this voice embodies a leader’s values and goals. It also projects his or her drive and personality. A strong voice of leadership is broadcast consistently and clearly in all communication, whether in speeches, memos, e-mails, board meetings, or interactions in the hallway. This voice influences and guides the organization, shaping its values, attitudes, and culture. When a High-Impact Leader has a strong voice of leadership, it reverberates among his or her peers and followers and throughout the organization.

I have visited hundreds of companies in my leadership development work. One of the ways I measure the impact ...

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