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Powering Content by Laura Busche

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Chapter 15. Conclusion

I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big-picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings—all at once.

All in all, it is a pretty incredible job. The quintessential twenty-first-century role, if you ask me. We are all, or will soon find ourselves being, tiny walking media companies. Or big ones—it is really up to you.

Before you venture out into the always-exciting world of content production, I would like to share 10 beliefs that help me stay afloat in the best and worst days of this job. I have collected the best insight I could find in the pages you just read, but what it all ultimately comes down to is your ability to execute. And more than that, your motivation to execute. That is where these commandments truly save the day: they are constant reminders that, however challenging, this is an incredibly rewarding path.

1. Do not antagonize numbers
They are most certainly not the enemy. Instead, they are the only guarantee that you are not building out a content machine in the dark. Get data, make sense out of it, use your informed ...

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