Book description
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.
Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.
Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....
Table of contents
Product information
- Title: PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780131377813
You might also like
book
PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results
This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) …
book
Putting the Public Back in Public Relations
“There will be two kinds of PR professionals in the future: those who read this book …
book
The Why of Work: How Great Leaders Build Abundant Organizations That Win
THE NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER! ADVANCE PRAISE FOR THE WHY …
book
The Ultimate Web Marketing Guide
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference …