This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.
Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.
PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.
- Title: PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780131377684
You might also like
Influence You'll learn the six universal principles, how to use them to become a skilled persuader—and …
Webs of Influence: The Psychology of Online Persuasion, 2nd Edition
With the majority of commercial transaction now happening online, companies of all shapes and sizes face …
Fundamentals of Software Architecture
Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real …
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how …