PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

by Deirdre Breakenridge
Released February 2010
Publisher(s): Pearson
ISBN: 9780131377684

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to live online training experiences, plus books, videos, and digital content from O’Reilly and nearly 200 trusted publishing partners.

Start your free trial

Book description

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results
  • Author(s): Deirdre Breakenridge
  • Release date: February 2010
  • Publisher(s): Pearson
  • ISBN: 9780131377684