Chapter 7. The Social Media News Release: An Overdue Facelift

The news release isn’t dead. On the contrary, it’s evolving into a PR 2.0 communications tool. The traditional news release has transformed into a much more technologically savvy resource for journalists and the public, with the recent development of the Social Media Release (SMR) template. According to an article by Tom Foremski in the Silicon Valley Watcher titled, “Die! Press Release! Die! Die! Die!,” Foremski makes a dramatic call to action. He demands changes to the traditional news release. For him, news releases of the past are a “nearly useless” resource. According to Foremski, news releases need to move away from “...committees, edited by lawyers, and then sent out at great ...

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