Chapter 10. Video and Audio for Enhanced Web Communications

Video applications appeared on the Web in the early 1990s. The ability to communicate through these applications has been available to you for many years. But, why is video on the Web such a focus now? Is it the fact that broadband is making audio and video more accessible to brands and their audiences? Or, did it take and Web 2.0 consumer video content sharing, video blogs (vlogs), and video podcasting to create an intensified interest? Is this awareness so great that it makes you want to pay attention to these PR 2.0 tools for your own brands? Let’s explore the answers to these questions in the world of PR 2.0, where you need to embrace social media strategies and the 2.0 ...

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