Chapter 14. A PR 2.0 Plan

The PR 2.0 plan should bring the “Public” back into public relations. Your plan needs to get information directly to your customers so that you can help them make meaningful decisions and hopefully influence their behavior to begin using or maintain the usage of your product/service. When constructing your PR plan, or strategizing for your campaign, you need to proceed with a fine balance; that of traditional PR strategy and that of your new social media approach. You’ve already heard the perspectives of some of your influencers, the media such as Jeremy Caplan at TIME Magazine and Jeffrey Chu at Fast Company, who don’t rely on social media from PR people, or the brands they represent, when researching or writing a story. ...

Get PR 2.0: New Media, New Tools, New Audiences now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.