Summarizing the For You A/B Test
As the analyst at CableMax, you’ve accomplished a lot with the For You A/B test. You’ve created the components for a well-defined A/B test, learned more about the product, and gained user insights that the team would have yet to discover otherwise. It’s been a sweet journey, so sweet that maybe you’re considering adding analyst to your resume.
Now it’s time to sit back and relax as we summarize what we learned from the For You A/B test.
Computing Additional Data Analysis
At first, the For You A/B test results were surprising. The success metrics resulted in a minimal lift for the test variant compared to the control. To understand why this was the case, the team further analyzed the A/B test results by identifying ...
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