Practical A/B Testing

Building Versus Buying

By now, you’ve noticed a good amount of software is required to run an experiment on a product. Data infrastructure, tools to analyze the data, software to allocate users into variants, and an application are all needed to configure the A/B test.

The next question is how you will implement A/B testing on your product. Should you choose to build a solution in-house with your engineering team? Or should you integrate with a third-party product encapsulating most of the A/B testing logic?

Let’s look at some of the benefits and drawbacks of both options so you can make the best decision possible.

Building a Homegrown A/B Testing Platform

The key to building a homegrown A/B testing platform is to start simple. The team that ...