Practical A/B Testing

Breaking Down the Resistance

Shifting from a culture where the loudest voice in the room decides how the product evolves, whether you’re at a small or big company, is a challenging feat. Valuing the user and product insights gained from experiments over the decision to launch a feature will take time. You’ll need to be patient and strategic as you shift how features are added to your product. Before we explore tactics to increase the adoption of A/B testing, let’s consider why this experimentation methodology can be met with resistance.

Identifying Why A/B Testing May Not Be Embraced

The common reasons for not adopting A/B testing within a product engineering organization include the following:

• Fear of being wrong. You may have an intuition, ...