Practical A/B Testing

Rolling Out A/B Testing Within Your Organization

Change is hard.

Change is especially hard when altering how we work and the culture we’re most familiar with. Creating and executing a product vision is more straightforward than spending additional time and energy measuring the improvement. Finding the right metrics or exploring alternative solutions can be challenging if your original idea doesn’t have the desired impact. Measuring the effect of your product changes on user engagement introduces the potential to be wrong about the vision and the features you’re building.

Most organizations that do not A/B test consider simply shipping a new feature as a success regardless of the impact that feature had on key business and product metrics. With ...