Chapter 3. Building Sponsorship for the Change
By the end of this chapter, you will be able to:
- List the four main sponsorship groups
- Define the characteristics of each group
- Develop ways to work with each group
- Create a sponsorship plan
When you look at the Pillars of Change, as shown in the following figure, you'll notice that Sponsorship isn't actually a pillar. It is the foundation of the entire change program. Sponsorship is the support required to make the adoption of the change a success.
In this chapter, we'll be looking at four groups whose sponsorship and support is important to the successful adoption of the change. Depending on the size and ...
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