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Practical Change Management for IT Projects by Emily Carr

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Chapter 3. Building Sponsorship for the Change

By the end of this chapter, you will be able to:

  • List the four main sponsorship groups
  • Define the characteristics of each group
  • Develop ways to work with each group
  • Create a sponsorship plan

When you look at the Pillars of Change, as shown in the following figure, you'll notice that Sponsorship isn't actually a pillar. It is the foundation of the entire change program. Sponsorship is the support required to make the adoption of the change a success.

Building Sponsorship for the Change

In this chapter, we'll be looking at four groups whose sponsorship and support is important to the successful adoption of the change. Depending on the size and ...

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