O'Reilly logo

Practical Change Management for IT Projects by Emily Carr

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Push versus pull communication

A part of ensuring that your audience receives your communication is choosing the best method for sending it. These methods fall into two broad categories: push communication and pull communication.

Push communication is communication that you send to the audience. The audience has no choice in the matter; they simply receive the message. Examples of push communication are e-mail, voicemail, and paper newsletters placed on each person's desk.

Pull communication is communication that the audience must actively seek and obtain. The audience has complete control over whether or not they receive the communication. Examples of pull communication include online employee portals, search engines, and a pile of newsletters ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required