Part IVPromoting Innovative Culture

The chief enemy of creativity is good sense.

Pablo Picasso (1881–1973)

4.1 Introduction to Part IV

As mentioned earlier, innovation is a process of transforming creative ideas or inventions into new products, services, business processes, organizational processes, or marketing processes that generate value for relevant stakeholders. Part IV: Promoting Innovative Culture is composed of 10 chapters, as follows (Figure 4.1).

Diagram displaying rectangles labeled (top–bottom) “Part IV: Promoting Innovative Culture,” “4.1 Introduction to Part IV,” “4.2 Systems Evolution,” “4.3 Modeling the Innovation Process,” etc.

Figure 4.1 Structure and contents of Part IV

  • Chapter 4.1 Introduction to Part IV. This chapter describes the contents and structure of Part IV.
  • Chapter 4.2 Systems evolution. This chapter describes the intrinsic way systems are evolving. The chapter covers the topics of modeling systems evolution by way of an S‐curve and the laws of systems evolution from TRIZs1 perspectives.
  • Chapter 4.3 Modeling the Innovation process. This chapter describes classes and types of innovative processes as well as various technological innovative processes. In addition, this chapter characterizes the funding of the innovation process.
  • Chapter 4.4 Measuring creativity and innovation. This chapter describes how to measure creativity and innovation. The chapter points out that, firstly, the organization’s management should define its innovation objectives. Then, it describes the actual measuring of the innovation process. In addition, ...

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